We created the world’s first AI tech platform which can detect any product on the chaotic Kirana shelves used by Fortune 500 companies. We took a virtual tour of over a million Kirana stores in the subcontinent and processed over 10 million images of these stores.
After working with multiple brands and talking to thousands of Kiranas, we realised that there is a much bigger problem in the space to solve. There was information asymmetry for Kiranas on one end and a communication gap for brands on the other.
CONNECTING KIRANAS WITH A WORLD OF OPPORTUNITIES
Why Kirana Club?
Kiranas today don’t have a reliable source of information and an easier way to connect with businesses today. Kirana Club solves this problem.
With Kirana Club, we aim to create India’s largest Kirana Network. Our goal is to provide Kiranas with a platform where they get neutral and trusted information that empowers them to improve and scale their business.
In just 6 months, we have onboarded over 500,000 Kiranas on our platform.
Kirana’s (or General Trade) plays a crucial role in the $600Bn+ retail industry in India. Kirana Club is developing the essential bridge between the Kirana’s and those working with the Kirana’s (think FMCG, D2C, Kirana Tech) to enable seamless interactions between them.
Using a simplified digital-first approach, Kirana Club has become the go-to platform for industry news, trade tricks, reviews and tools for Kirana’s with over 500K Kirana’s onboard.
With this momentum, KC is poised to become India’s first and only true-Kirana focused platform that will enable millions of Kirana’s and those servicing them to scale their business volumes.